The accomplishment of a concept goes across a long way of many phase until the arrive of the product design to market where a client can buy it and the company can verify if the product collects the consent and the expetation of clients. If a design competition represents a way to see a great deal of possible concept or not, the accomplishment of a marketable concept is rather different. In architecture it's known before of a preliminary project there is an important step that it's to have a committment and a real demand of the architectural project respondent to the necessity of a service for city or people. In the design it's seems similar but the planning of an object is tied to the possible industrial production and if there isn't the market or clients for that product it's useles to begin a path for the concept design to the realized product. To plan, any object or in any scale, it's a complex operation. It supposes a synthesis of function, te
Rosanna Casalnuovo | “Every project is never the solitary expression of a concept but it represents the synthesis of a complex thinking.”