THE THINKING BEHIND DESIGN

  In the context of design and project management are used methods or charts ground to proceed in consolidate way to design so to not distract the designer from main objective.  One of these is the 5W2H method that it is based on seven questions or seven pivot points on which either the project or the designer have to respond and from which it cannot escape in the design process.  The seven questions are listed below:      What      Why      Where      When      Who      How      How much  In the context where it is applied the method, we have as first point WHAT that it represents the problem to solve, a product to create or an objective to reach in the context of design, of management or of communication.  We have as secont point WHY that they are the motivations to solve or the necessities that they take to design or to reach the objectives in the conte...

  In their development, the arts as the thinking are always influenced from the society that it generated them but the architecture and the urban planning for the fact to be lived space had mainly felt the importance.  The architecture isn’t a pure representation, neither of the society or less for the aesthetical tendency of the moment, but it used of the representation to be comprised, in the interpretation that it does of the necessity of the society to which belongs. It isn’t the assembly of the image used to sell a product, but it uses the images to be coded from audience either it is the client or it is the user. It is an aggregated interpretation of the spaces, paths and functions, connected among them to generate volumes and forms, not finalized to themself, but in a complex draw of colours, lights and shades.  In the architectonic critic there isn’t so a further interpretation, it hasn’t sense. It must be analytical opinion on how the designer had to operate ke...

  The laws on privacy isn’t enough when we talk from a technical and design point of view of information applications because not all data and neither the cookies are essential.  As user and beta test in some online platforms I took care of this point particularly from the technic point of view.  Always placing the blame solely  on users the question it isn’t the right direction and neither to block the access to the service because we haven’t accept cookies for marketing pourpose it isn’t correct.  The aspect from technician, also in the beta, is more complex.  Particularly in some professional ambits almost we are daily immersed in the technologies and we cohabit, in many cases, also in the night.  The technology in many cases interact with the technologies nearby and it’s necessary of interoperability. This point doesn’t mean that it’s necessary to pass all but it’s enough the essential personal data and the permission of user in connection to the r...

  The classic connection old historical center – new expansion areas is probably one of the most contradictory debate either we see architecture or we see urban planning.  It isn’t easy to project in area near historical center for the collision that new opuses cause in the collective opinion but it’s still more difficult to realize new area in which the designers are free to experiment.  The questions on next future look at new expansion areas of our cities and our villages. The scenarios are many but it’s possible to enclose them in a congruent number that they have common features.  The architecture go down the stream of cycles and recycles, rather then to search for a fracture point with the past architecture,  the designers prefer often to take back on old style and adjust it for new supposed request of users proposing the style as innovative and with the supposed discurse that we cannot keep in consideration our architectural past.  Question: do we im...

In a previously post I have talked about persona branding, the brand borns and grows up with the person.  Among the things planned for artistic pseudonym there was a provision, if necessary, for a possible change of plans for others necessities of trade type. It's happened that in consequence of my entry just in the trade sector and marketing I have opted for a change of plan on brand name.  It’s born so SPAZIOFORMADSGN , a new visual identity that it has the scope to lead the artistic experimentation into trade level with graphic patterns for design.  It’s related to the official pseudonym from the root and features a contracted alteration on the last word related to the usability with technologies and platforms of marketing for which the official pseudonym as visual artist was too lenght.  The words that compose it are always the same “ SPAZIO ” “ FORMA ” “ DESIGN ” but the last word is in a contracted form “ DSGN ”.  In the evolution from architecture and art...

    Where do you start when you finish a course of study or you decide to show your own competences on a curriculum vitae for search a work?  Obviously from the name that you will present, but the creators (architects, designers and artists) would say you also from a portofolio online which you present your own works and an identity that it may not be your real first and last name.  As previously I said, the own first and last name aren't always the best choise to present you in the professional and/or commercial online world or in the reality.  It's necessary to think also the possibility to create a pseudonym and in these cases the creation of a pseudonym will follow us all the life as an identity also it supports the own real first and last name.  It's an important choise that sometimes it can predict a change of plans and therefore the artistic pseudonym can be in fact a commercial trademark.  Then in these cases we can do a question: what our pseu...

  In the introduction to this pubblication I have pinned a series of arguments on which to write future posts. To all creatives the main request is to write about the background of own work because the author is always the better person who can explain his own work.  I begin with Abstract W | Cube City.  I have explained in a previous post that the project in the complex have to do a different thing, but as the creative coder know well with the codes not always the programming works so.  Where the cube city is born?  It’s born from the morphologic analysis and the trasformation of the cities in the time. The creative version is an artistic way to explain the techniques that in architecture and urban planning could be difficult.  The first city I have imagined is Abstract W | Cube City Nr 1, or the grid city that in urban planning is a reticulate of road layout that they intersect in a regular and ortogonal way.  I’m starting from the study of Ippodamus...

  I have learnt from creativity and design that the market often doesn’t pursue that someone claims to know.  A clear example is in the case of economic recession when the persons tend not to spend money for superfluous expenses but reduce their purchase to essential. Not even the infamous free obtains in certain event the forecast consent as often the sector tempts exorbitant advertising, pyramidal schemes and other illegal things.  It’s happened to discover in market and marketing analysis for the pre-supply  of an artwork or design project that sometimes that you think cannot like obtains more consent rather than that you think can like.   The company that produces common objects it knows rightly the market study continues also after production and marketability of products.  The study extends what the consumer likes, the level of satisfaction of purchase and if the use of product is the same which is created and produced.  The designers sometimes l...

  I’m here to write again of cybersecurity in a different point of view from the vision of other people can imagine.  Many persons asked me to talk about cybersecurity in a special session but for me it’s impossible.  In my experience of design contests, also online, I have learnt that the consolidated procedures exist and they belong to security and legal section than creativity. An example are the contests for industrial design where is obligatory that the project:  doesn’t infringe the patents and copyright of others,  didn’t publish,  it remains unpublished until the exit of results and sometimes until the option of acquisition from the promoter of contest.  So it happens either the contest platform or contest organization or candidates have to put in operation the procedures to prevent flight of news or other problems on projects before the exit of results. I can say that the iter doesn’t belong to creativity but meet the discourse of defence of c...

At present in architecture in Italy it’s necessary decision making that in the existing istitutions and clients quite missing.  In the new area of expansion of our cities in the twentieth century to resolve the crisis of accomodations post war and post worker immigration it’s arrived yet another quantity of low quality architectures leaving the usual unsolved puzzle of expansions.  In the current suburbs it’s evident the problem of urban renewal together the creation of service for citizen not still available.  The designers often prefer get caged in overcome discussions rather than deal with problems of real request of society or prefer don’t decide on development path deal for major questions rather than delude the ranks of supporters accumulated in the time.   In our society with age-old story, designers prefer to talk about troublesome accademic discussion as the identity of italian architecture rather than modern style.  This isn’t identity but staticism wh...

  The accomplishment of a concept goes across a long way of many phase until the arrive of the product design to market where a client can buy it and the company can verify if the product collects the consent and the expetation of clients.  If a design competition represents a way to see a great deal of possible concept or not, the accomplishment of a marketable concept is rather different. In architecture it's known before of a preliminary project there is an important step that it's to have a committment and a real demand of the architectural project respondent to the necessity of a service for city or people.  In the design it's seems similar but the planning of an object is tied to the possible industrial production and if there isn't the market or clients for that product it's useles to begin a path for the concept design to the realized product.  To plan, any object or in any scale, it's a complex operation. It supposes a synthesis of function, technique, ...

  When I met fractals and fractal art, what aroused my interest were fractal patterns with their forms and geometric structure.  These graphic elements are suitable for studies on pattern in architecture and in industrial design and they have the feature of being creative pattern very artistic and useful for digital art and drawing fabric in the fashion design.  Their compositional relations, the way the form is repeated, and specially that patterns in which there are singolarity have been the object of my studies for many years before arriving at deconstructivism on digital images and in generative art.  The most interesting aspect of the fractal patterns are the variation of structure for the overlap of different structures, the iteration and interaction of the structures between them, or the optical effect of light and colors on the structures.  Among all fractal patterns my interests are focused on patterns have deformation points and show a graphic singu...

  When the first time I have deconstructed a fractal image, it's not been a good experiment, but all experimental artist know that the wrong attempt sometimes open new ways on different horizon.  The image is still in the web and sometimes come out from the memories of google search...  Sometimes maybe we are very conscious where we want to go but it's not always the initial path the right way to began because it's uneven, above all "the technique needs time to be refined and the theory needs time to be developed".  The first images used were bidimensional and today I yet continue to work on that technique to deconstruct the fractal images inspite there are 3D software for fractal art and I often work with generative art where I use algorithm in movement rather then static images.  The choise to deconstruct a fractal image it's not a chance; the fractal images are interesting but I wanted something different; I wanted my fractal images will be recognizable fo...