The brand and marketing communication cannot be sometimes as simply as we think. What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”. In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. In the evolution for writing I have preferred the contracted ...
The classic connection old historical center – new expansion areas is probably one of the most contradictory debate either we see architecture or we see urban planning. It isn’t easy to project in area near historical center for the collision that new opuses cause in the collective opinion but it’s still more difficult to realize new area in which the designers are free to experiment. The questions on next future look at new expansion areas of our cities and our villages. The scenarios are many but it’s possible to enclose them in a congruent number that they have common features. The architecture go down the stream of cycles and recycles, rather then to search for a fracture point with the past architecture, the designers prefer often to take back on old style and adjust it for new supposed request of users proposing the style as innovative and with the supposed discurse that we cannot keep in consideration our architectural past. Question: do we im...