The brand and marketing communication cannot be sometimes as simply as we think. What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”. In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. In the evolution for writing I have preferred the contracted ...
I begin again to write after a long time of silence and after I have kept at a safe distance the world of writing. It’s not easy to return on one’s steps, especially if you are a visual creative who uses the writing for the necessary to explain the own projects. It’s hard to explain to people who read you, the reasons which take you to open a publication on web, it’s hard to not think how you can make known the arguments each time you will discuss if you know these arguments are not common but there are few people interested them. I think the first post must be a preface on what we would like write in the following posts. It must represent our imaginary line on which to pin down the topics we would like to talk about, a reference for all those times we lose sight the pourpose for which to write, a note to be read every time it’s missing the reasons to continue, an engagement to be revise to the need to reorganize own work in a new viewpoint and under new scenary....