In the context of design and project management are used methods or charts ground to proceed in consolidate way to design so to not distract the designer from main objective. One of these is the 5W2H method that it is based on seven questions or seven pivot points on which either the project or the designer have to respond and from which it cannot escape in the design process. The seven questions are listed below: What Why Where When Who How How much In the context where it is applied the method, we have as first point WHAT that it represents the problem to solve, a product to create or an objective to reach in the context of design, of management or of communication. We have as secont point WHY that they are the motivations to solve or the necessities that they take to design or to reach the objectives in the conte...
One of the more important things in the start up of a company it’s the choise of name for brand together with the market analysis of the production sector. Before the arrival in the market it’s necessary to make an evaluation not only on the name of brand but also on the productive sector where we intend to operate or invest. It’s an operation necessary not only to understand if the market is safe and reliable but also if there could be operations of unfair competition. It can happen that a similar brand is already used in a different sector where we can intend to invest or a brand already exists in the market sector where we can operate so it’s necessary change the name, how it can happen that a similar brand isn’t the best competitor in the market. In the many pivot operations it’s necessary the registration of the web domain as main action for defence of company assets. If the web domain is sold and it’s late to change the name, it could be useful...