THE THINKING BEHIND DESIGN

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Showing posts with the label Market

Design: from creation to client

If you think to be at the satisfactory stage in the design already from creation probably you don’t know the range to arrive at client. If someone thinks to be a designer is agreeable it could be it doesn’t know the clients. Someone thinks that the designers doesn’t look at products designed without thinking that they too are clients. To design it could say that the object could answer to usability and feasibility. To image and to design often they fall in with the production and the commercializing of the product. A good design has necessity of many years to be a valid product and with quality standard right for clients. None client is glad of a purchase that it doesn’t satisfy its requests or its expectations. Looking some design objects often the clients think that they are dropped down in the reality from nothing and they see in the design object a polemical answer of designer to the concept of shape that follow the function. As critical person m...

Privacy: the fundamentals of data collection

The coming of new technologies made emerged since the first times some questions relative to the treatment of personal data and the rights of private life of the users. The law has placed the foundations on these two aspects in Italy since year 1996 with the law 675 and then subsequently with the law 196 of year 2003 together European Union with the directives UE 2002/58/CE and the current GDPR. What from the beginning it’s pointed out in the drafting of the law in the years nineties was that the use of a service and consequentially the transfer of personal data for the usage of service doesn’t obblige to accept the selling of own data, to third parties tied to company or external it, in addition to the fundamental right to private life of each one of us. Our data are often used to marketing purpose and market research and they don’t contribute to the quality of services, often they are methods at the limit of legality to extort the selling of further servi...

Architectures of place: journey in the covered markets

In architecture there are many projects that they prove interesting solutions either as architectonic structures with their stylistic characteristics or as urban presence aimed to redevelop or regenerate neighborhoods. As consequence, the redevelopment of portions of the city makes the neighborhoods become attractive centers where it’s the projectal operation, not only of social type but also of tourist type. For this post I have choosen two itineraries for two covered markets. These markets are taken in consideration not only for architectural operation but also for urban context. If you are in Barcelona you could take in consideration the idea to visit the Santa Caterina Market of Miralles Tagliabue EMBT. The architectural operation is known to architects for the forms and the structure but it attracts also other persons of other sectors for the particularity of the roof visible also from satellite maps. The structure is...

To be a self-employed worker: expenses of starting activity and management

Among the many things as self-employed worker I have inserted for ATECO codes, the main activity interested me more at the level of analysis and professional development. It’s about organization and management not only for that I have built as visual artist, but also and expecially for the important step towards consultancy to third parts. Among the many analysis in these years of self-employed worker I retain of particularly importance the expenses of starting activity and the expenses of management of the activity. The expenses and the management aren’t indifferent and they are essential to understand the probabilities to hold not only the national market but also and expecially the global market. It’s a way to evaluate the possible earnings commensurate to the management in the time and to evaluate the feasibility of self-employed work. Either in the case of starting the activity or management, the main cost is the official headquarters either for studi...

Art and design: a vision and not only a product to consume

If you think that the art could be a product to consume rather than to appreciate probably you are going to read the post of wrong person, you are going to watch the wrong artwork or you are going to follow the wrong artistic current. Art finalized to create social events with the only scope to extend the list of possible salespersons we have many, so I see in this operation of everything and immediately in fast time a simply activity of marketing or an event of aggregation aimed to grouping some people for that scope. Market research say that the creative sector is a sector that create workplaces and it will be for this motivation that in this sector they all end up there and often they are only persons that they fell like that and they aspire to be the last news of the sector on the web or of the press. What will be in reality the art in an marketing operation? An event with annexes and connections without a real answer to old word ARS . A way to keep bu...

When and why to open a vat number as self-employed worker?

It’s clear that if there are companies and they offer an indeterminate period CCNL, all persons prefer this type of work where the fiscal element is mainly of employer and to the worker is asked only to work on the job and for the classical mount of weekly hours more in case extraordinary. It may happen that the company goes bankrupt and therefore the worker has to change the job but before the exchange there are social safety nets as mobility that in the self-employed they don’t exist. The new professional figures expecially tied to technological development have a problem of framing from point of view CCNL and so the workers often deviate towards other contractual forms because of temporary contracts with various jobs of which the company haven’t need for inderminate period. The italian law consents to work moreover self-employed with vat number also with others contractual forms determinate or temporary. Previously to the opening of a vat number i...

Marketing: analysis on flow of views in the global geography

What does it want say to share in the marketing? It means to intercept the right persons for work so it can take good and real clients or can take a real and qualitative flow of visualizations. It can happen that the online publication doesn’t generate views on your work but rather it’s the sharing in the right group with the right persons attracts visualizations through the word of mouth. From the early artworks I had always some professional groups in which talk over and share the own work or themes on work. Independently as much the others are interested in your work, a creator searchs for a civil debate on some arguments or an exchange of opinions with collegues so to continue own work also on other themes or to elevate own work to more high level from a qualitative point of view. It’s happened so for many years I have analyzed flow of visualizations arrived on my portfolios from my online own sharing in the professional groups and o...

Marketing: analysis and graphic representation

Before you decide to buy a domain it could be necessary to do some analysis on a web space in hosting and on which it’s possible to set a tool of analysis as Google analytics. I have collected these analysis previous the buying of domain in some videos and I have visualized my analysis graphically with some diagrams in a preliminary study. So in the next posts I will talk about analysis and graphic representation but also of other things tied to the classic question: is it better to have an online domain? Before to open an activity it’s necessary decide how to name the activity and in consequence to register a domain, but it’s necessary remember that we can have a web space also without a domain simply to buy an hosting on many platforms they offer it and they consent a third level. In particularly to a visitors not immersed in the technical aspect, it’s usefull to show graphically the important points of view of analysis, in addition these analysis are us...

Organic marketing: how you found me?

If we have to speach about organic marketing eluded outspokenly the words: viral and not-conventional! In the information technology only malware propagation exists as viral and only spam exists as not-conventional! For these motivations if you want to speach seriously of marketing you ask to your clients and your readers from where they are arrived to you and because they are arrived to you. The best of questions is always how you found me on the web or in the commercial market, or rather what words you searched or what keywords led to me or what word of mouth you used to arrive to me. The digital technologies offer a vastness of informations. This technological progress obviously takes also a surplus of informations and as many other things it has its obscure side. In this surplus of informations we have to find the way to arrive to our right interlocutor so to attract its attention without to get through a fast and absent-minded reading or w...

Brand and marketing: what do you communicate?

The brand and marketing communication cannot be sometimes as simply as we think. What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”. In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. In the evolution for writing I have preferred the contracted ...

Commercial brand: where do you come from and what do you represent?

In a previously post I have talked about persona branding, the brand borns and grows up with the person. Among the things planned for artistic pseudonym there was a provision, if necessary, for a possible change of plans for others necessities of trade type. It's happened that in consequence of my entry just in the trade sector and marketing I have opted for a change of plan on brand name. It’s born so SPAZIOFORMADSGN , a new visual identity that it has the scope to lead the artistic experimentation into trade level with graphic patterns for design. It’s related to the official pseudonym from the root and features a contracted alteration on the last word related to the usability with technologies and platforms of marketing for which the official pseudonym as visual artist was too lenght. The words that compose it are always the same “ SPAZIO ” “ FORMA ” “ DESIGN ” but the last word is in a contracted form “ DSGN ”. In the evolution from architecture and art...

Persona branding: where do you start and how do you build an identity?

Where do you start when you finish a course of study or you decide to show your own competences on a curriculum vitae for search a work? Obviously from the name that you will present, but the creators (architects, designers and artists) would say you also from a portofolio online which you present your own works and an identity that it may not be your real first and last name. As previously I said, the own first and last name aren't always the best choise to present you in the professional and/or commercial online world or in the reality. It's necessary to think also the possibility to create a pseudonym and in these cases the creation of a pseudonym will follow us all the life as an identity also it supports the own real first and last name. It's an important choise that sometimes it can predict a change of plans and therefore the artistic pseudonym can be in fact a commercial trademark. Then in these cases we can do a question: what our pseu...

Cybersecurity: defence of company assets

One of the more important things in the start up of a company it’s the choise of name for brand together with the market analysis of the production sector. Before the arrival in the market it’s necessary to make an evaluation not only on the name of brand but also on the productive sector where we intend to operate or invest. It’s an operation necessary not only to understand if the market is safe and reliable but also if there could be operations of unfair competition. It can happen that a similar brand is already used in a different sector where we can intend to invest or a brand already exists in the market sector where we can operate so it’s necessary change the name, how it can happen that a similar brand isn’t the best competitor in the market. In the many pivot operations it’s necessary the registration of the web domain as main action for defence of company assets. If the web domain is sold and it’s late to change the name, it could be useful...

OSINT: open source intelligence in the free market

In the sector of cybersecurity it exists the OSINT “intelligence open source” , or technical analysis and data harvest from open source. It seems in opposition to the defence of business assets but really it’s a way to understand as in some sectors the closing of informations to the public cannot be the best choise. The OSINT is a complex and large field linked mainly to intelligence operations on some security themes in the free market. It’s at disposal of defence of company asset and market analysis of unfair competition. In the OSINT operation there are the analyses on change of companies that they try to defraud or the analyses on companies that they operate in unfair competition. An example of company which is target of OSINT is bankruptcy company that they try to wash their reputation to return in the market with another name and take away financial resources to whom is in order with italian and international laws. The free market isn’t always libera...

Design: the production that doesn’t forget the consumer

I have learnt from creativity and design that the market often doesn’t pursue that someone claims to know. A clear example is in the case of economic recession when the persons tend not to spend money for superfluous expenses but reduce their purchase to essential. Not even the infamous free obtains in certain event the forecast consent as often the sector tempts exorbitant advertising, pyramidal schemes and other illegal things. It’s happened to discover in market and marketing analysis for the pre-supply of an artwork or design project that sometimes that you think cannot like obtains more consent rather than that you think can like. The company that produces common objects it knows rightly the market study continues also after production and marketability of products. The study extends what the consumer likes, the level of satisfaction of purchase and if the use of product is the same which is created and produced. The designers sometimes l...