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Showing posts from March, 2020

Brand and marketing: what do you communicate?

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...

Fractal images: from the math of color and forms to deconstruction

  When the first time I have deconstructed a fractal image, it's not been a good experiment, but all experimental artist know that the wrong attempt sometimes open new ways on different horizon.  The image is still in the web and sometimes come out from the memories of google search...  Sometimes maybe we are very conscious where we want to go but it's not always the initial path the right way to began because it's uneven, above all "the technique needs time to be refined and the theory needs time to be developed".  The first images used were bidimensional and today I yet continue to work on that technique to deconstruct the fractal images inspite there are 3D software for fractal art and I often work with generative art where I use algorithm in movement rather then static images.  The choise to deconstruct a fractal image it's not a chance; the fractal images are interesting but I wanted something different; I wanted my fractal images will be recognizable fo...