The brand and marketing communication cannot be sometimes as simply as we think. What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”. In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. In the evolution for writing I have preferred the contracted ...
At present in architecture in Italy it’s necessary decision making that in the existing istitutions and clients quite missing. In the new area of expansion of our cities in the twentieth century to resolve the crisis of accomodations post war and post worker immigration it’s arrived yet another quantity of low quality architectures leaving the usual unsolved puzzle of expansions. In the current suburbs it’s evident the problem of urban renewal together the creation of service for citizen not still available. The designers often prefer get caged in overcome discussions rather than deal with problems of real request of society or prefer don’t decide on development path deal for major questions rather than delude the ranks of supporters accumulated in the time. In our society with age-old story, designers prefer to talk about troublesome accademic discussion as the identity of italian architecture rather than modern style. This isn’t identity but staticism wh...