The brand and marketing communication cannot be sometimes as simply as we think. What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”. In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. In the evolution for writing I have preferred the contracted ...
I’m here to write again of cybersecurity in a different point of view from the vision of other people can imagine. Many persons asked me to talk about cybersecurity in a special session but for me it’s impossible. In my experience of design contests, also online, I have learnt that the consolidated procedures exist and they belong to security and legal section than creativity. An example are the contests for industrial design where is obligatory that the project: doesn’t infringe the patents and copyright of others, didn’t publish, it remains unpublished until the exit of results and sometimes until the option of acquisition from the promoter of contest. So happen either the contest platform or contest organization or candidates have to put in operation the procedures to prevent flight of news or other problems on projects before the exit of results. I can say that the iter doesn’t belong to creativity but meet the discourse of defence of compa...