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Brand and marketing: what do you communicate?

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...
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Art and design: a vision and not only a product to consume

 


If you think that the art could be a product to consume rather than to appreciate probably you are going to read the post of wrong person, you are going to watch the wrong artwork or you are going to follow the wrong artistic current. 

Art finalized to create social events with the only scope to extend the list of possible salespersons we have many, so I see in this operation of everything and immediately in fast time a simply activity of marketing or an event of aggregation aimed to grouping some people for that scope. 

Market research say that the creative sector is a sector that create workplaces and it will be for this motivation that in this sector they all end up there and often they are only persons that they fell like that and they aspire to be the last news of the sector on the web or of the press. 

What will be in reality the art in an marketing operation? 

An event with annexes and connections without a real answer to old word ARS. A way to keep busy a certain number of persons in a that place and in a that date for the scope to show it’s everything fine in the world of art. 

In reality it’s the demonstration for yet another time to don’t want to search something of different but to follow a forced merchandising in a sector that it don’t see the actually reality but it’s a attempt to keep up with the art history of which it has lost the value. 

If someone thinks the art as it once was then we could cover our walls of artworks and instead many time we see only prints or copies of others and never something new. 

The innovation is far away from what we see. 

If we think to creativity as a sector of support to production of everyday things or fashion we see often that the patterns are classical. 

These patterns aren’t wrong but if we see the handicraft, but then the new digital craftsmanships continue to re-edit the old without innovate despite the technologies. They seem a copy of old handicraft patterns belonging the tradition when these are intangible heritage transmitted often in the artisan workshop from father to son. 

From the point of view of cybersecurity that it takes care of the dark side of network and society included illegal marketing and financing of illegal operations to the damages of creators I see a thing totally different that it escapes to many. 

It can seem bad but the art is a safe haven that the collector as other persons don’t like it, and the design remains always the favorite target of illegals and of unfair competition as many of us remember from an old soap opera. 

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