The coming of new technologies made emerged since the first times some questions relative to the treatment of personal data and the rights of private life of the users.
The law has placed the foundations on these two aspects in Italy since year 1996 with the law 675 and then subsequently with the law 196 of year 2003 together European Union with the directives UE 2002/58/CE and the current GDPR.
What from the beginning it’s pointed out in the drafting of the law in the years nineties was that the use of a service and consequentially the transfer of personal data for the usage of service doesn’t obblige to accept the selling of own data, to third parties tied to company or external it, in addition to the fundamental right to private life of each one of us.
Our data are often used to marketing purpose and market research and they don’t contribute to the quality of services, often they are methods at the limit of legality to extort the selling of further services don’t connected with the bought service or to stalking the users with inappropriate callings.
The question in the daily services is moved with the advent of internet and the web technologies on the cookies.
Considering that the above-mentioned laws had expressed in this regards, the web since the first times provides for that in the case of websites with users access they informed on the presence and the usage of tracking and marketing cookies as in the normal navigation. The laws since year 2014 had only obbliged the advice of presence and usage of cookie.
The GDPR then has collected and harmonized all relatively this argument also on the web. Looking the privacy and the technologies used it was talken that to gain access and to navigate at the users of a service the websites have to add the possibility to choise which cookies to accept.
The registration in some services it’s necessary to give obviously some essenzial data to the working and to offer the bought service as in the classical daily services in the manner of banking anf phoning.
Unauthorized profiling always is been a problem also in the daily services often due the abuse perpetrated for supposed market studies, service quality investigations and other illegal practices.
The technical cookie however isn’t the cookie for marketing purpose.
The excessive data transfers from various online platforms presuppose that the platforms use more than the technical cookie and that they so share personal data often for marketing finality with wrong annexed information to the users and abuse on personal data.
To extrapolate personal data for alleged interests inthe manner of consumerist isn’t legal if from the beginning we have opposed to the udage of cookie for marketing purpouse.

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