The brand and marketing communication cannot be sometimes as simply as we think. What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”. In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. In the evolution for writing I have preferred the contracted ...
In the first post I have drawn up a series of topics on which to write but a series of events, unrelated to my will, that have prevented me in the recent months to continue serenely for the professional road I had chosen, they oblige me to diverge from that imaginary line drafted to argue some critic issues. As a woman who chose Engineering when all the girls made choices of university courses easier because gently encouraged by families rather than aware of their real needs; as a woman, who since she was still a teenager would have liked to be an entrepreneur in the various innovative sectors, I regret to note that all these years has not changed much. Even if it can be anachronistic, for many people it’s difficult to accept that women can choose a path give them economic autonomy but especially freedom of thinking and even if it’s be absurd sometimes arrive some events that even the fantasy cannot imagine. In the choices for my personal and formative necessity...