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Design: the production that doesn’t forget the consumer

  I have learnt from creativity and design that the market often doesn’t pursue that someone claims to know.  A clear example is in the case of economic recession when the persons tend not to spend money for superfluous expenses but reduce their purchase to essential. Not even the infamous free obtains in certain event the forecast consent as often the sector tempts exorbitant advertising, pyramidal schemes and other illegal things.  It’s happen to discover in market and marketing analysis for the pre-supply  of an artwork or design project that sometimes that you think cannot like obtains more consent rather than that you think can like.   The company that produces common objects it knows rightly the market study continues also after production and marketability of products.  The study extends what the consumer likes, the level of satisfaction of purchase and if the use of product is the same which is created and produced.  The designers sometimes lik...
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Brand and marketing: what do you communicate?

 


The brand and marketing communication cannot be sometimes as simply as we think.  

What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. 

From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. 

It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. 

The words that compose this name branding are an english variation: “SPACE” “FORM” “DSGN”. 

 


In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. 

In the evolution for writing I have preferred the contracted form of last word because it responds better to technical and marketing needs so to release completely the commercial sector from visual artist that it’s interested to experimentation. 

How have to evolve and have to present a brand in the commercial sector also in the writing? 

The writing is a collateral space to the projects presented both as visual artist and commercial brand manager. 

It will explain what you can't find in the presentation for synthesis necessity, but also will offer posts on other arguments of the design and parallel arguments not necessarily related to commercial brand, but as in my case, related to person behind analysis and marketing. 

The communication is more no less that I wrote in the preface to this writing space. I would say the philosophy behind design because either as creative coder or visual artist I belong to design sector. 

The philosophy behind design is also skills development of person that it grows in parallel with commercial brand and the psudonym. 

It happen the person has cross skills defined in art multidisciplinary skills and then the sectors are varicoloured and multiply. 

The skills to bear the free market have to be not only pro forma but real and validate. You cannot simulate to know a sector but you must be competent and fill up the gaps with the continued study that expands further the competences. 

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