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The method 5W2H in the design and in the project management

  In the context of design and project management are used methods or charts ground to proceed in consolidate way to design so to not distract the designer from main objective.  One of these is the 5W2H method that it is based on seven questions or seven pivot points on which either the project or the designer have to respond and from which it cannot escape in the design process.  The seven questions are listed below:      What      Why      Where      When      Who      How      How much  In the context where it is applied the method, we have as first point WHAT that it represents the problem to solve, a product to create or an objective to reach in the context of design, of management or of communication.  We have as secont point WHY that they are the motivations to solve or the necessities that they take to design or to reach the objectives in the conte...
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Brand and marketing: what do you communicate?

 


The brand and marketing communication cannot be sometimes as simply as we think.  

What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. 

From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. 

It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. 

The words that compose this name branding are an english variation: “SPACE” “FORM” “DSGN”. 

 


In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. 

In the evolution for writing I have preferred the contracted form of last word because it responds better to technical and marketing needs so to release completely the commercial sector from visual artist that it’s interested to experimentation. 

How have to evolve and have to present a brand in the commercial sector also in the writing? 

The writing is a collateral space to the projects presented both as visual artist and commercial brand manager. 

It will explain what you can't find in the presentation for synthesis necessity, but also will offer posts on other arguments of the design and parallel arguments not necessarily related to commercial brand, but as in my case, related to person behind analysis and marketing. 

The communication is more no less that I wrote in the preface to this writing space. I would say the philosophy behind design because either as creative coder or visual artist I belong to design sector. 

The philosophy behind design is also skills development of person that it grows in parallel with commercial brand and the psudonym. 

It happens the person has cross skills defined in art multidisciplinary skills and then the sectors are varicoloured and multiply. 

The skills to bear the free market have to be not only pro forma but real and validate. You cannot simulate to know a sector but you must be competent and fill up the gaps with the continued study that expands further the competences. 

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