The brand and marketing communication cannot be sometimes as simply as we think. What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”. In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. In the evolution for writing I have preferred the contracted ...
In the introduction to this pubblication I have pinned a series of arguments on which to write future posts. To all creatives the main request is to write about the background of own work because the author is always the better person who can explain his own work. I begin with Abstract W | Cube City. I have explained in a previous post that the project in the complex have to do a different thing, but as the creative coder know well with the codes not always the programming works so. Where the cube city is born? It’s born from the morphologic analysis and the trasformation of the cities in the time. The creative version is an artistic way to explain the techniques that in architecture and urban planning could be difficult. The first city I have imagined is Abstract W | Cube City Nr 1, or the grid city that in urban planning is a reticulate of road layout that they intersect in a regular and ortogonal way. I’m starting from the study of Ippodamus...