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Design: the production that doesn’t forget the consumer

  I have learnt from creativity and design that the market often doesn’t pursue that someone claims to know.  A clear example is in the case of economic recession when the persons tend not to spend money for superfluous expenses but reduce their purchase to essential. Not even the infamous free obtains in certain event the forecast consent as often the sector tempts exorbitant advertising, pyramidal schemes and other illegal things.  It’s happen to discover in market and marketing analysis for the pre-supply  of an artwork or design project that sometimes that you think cannot like obtains more consent rather than that you think can like.   The company that produces common objects it knows rightly the market study continues also after production and marketability of products.  The study extends what the consumer likes, the level of satisfaction of purchase and if the use of product is the same which is created and produced.  The designers sometimes lik...
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Cybersecurity: defence of company assets

 


One of the more important things in the start up of a company it’s the choise of name for brand together with the market analysis of the production sector. 

Before the arrival in the market it’s necessary to make an evaluation not only on the name of brand but also on the productive sector where we intend to operate or invest. It’s an operation necessary not only to understand if the market is safe and reliable but also if there could be operations of unfair competition. 

It can happen that a similar brand is already used in a different sector where we can intend to invest or a brand already exists in the market sector where we can operate so it’s necessary change the name, how it can happen that a similar brand isn’t the best competitor in the market. 

In the many pivot operations it’s necessary the registration of the web  domain as main action for defence of company assets. 

If the web domain is sold and it’s late to change the name, it could be usefull a version with a different first level domain. 

There are many things to verify either in the start up of a business or in the stage of development and in the next step of commercializing. These researchs are usefull for business brand but also for commercial brand of artists and public figures. 

In these cases the best solution isn’t always the own name and surname because pseudonym and alter ego go right. 

An example from cybersecurity is the use of digital and professional alter ego necessary to protect during operations of analysis on cybercrime the real person works in this sector. 

It can happen after many years that an alter ego in the security became a second identity brandable. 

In this case it’s important to remember these choises are tied to privacy of relatives or professional motivations and often support the real name and surname. 

Another examples are pseudonyms of artists and public figures, in these cases it can happen that pseudonym is more important of real name and surname and it can be a best identity either for privacy questions or for brandable and commercializing of gadgets and other things tied to pseudonym. 

The pseudonym, either for alter ego in the cybersecurity or pseudonyms of artists, is in effect a company or business subject to free market laws. 


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