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Brand and marketing: what do you communicate?

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...
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OSINT: open source intelligence in the free market

 


In the sector of cybersecurity it exists the OSINT “intelligence open source”,  or technical analysis and data harvest from open source. It seems in opposition to the defence of business assets but really it’s a way to understand as in some sectors the closing of informations to the public cannot be the best choise. 

The OSINT is a complex and large field linked mainly to intelligence operations on some security themes in the free market. It’s at disposal of defence of company asset and market analysis of unfair competition. In the OSINT operation there are the analyses on change of companies that they try to defraud or the analyses on companies that they operate in unfair competition. 

An example of company which is target of OSINT is bankruptcy company that they try to wash their reputation to return in the market with another name and take away financial resources to whom is in order with italian and international laws. 

The free market isn’t always liberal as we can think, we can find people that they can try to defraud cleaning company or we can find other companies tendentially illicit that they try to fuse with cleaning company. 

It’s necessary to make attention when NEWCO borns with the entry of partners from existing company. 

In the case of a thriving pursuit that it wants to extend its action in the market or its managerial team or it wants to grow the company, it can happen that the founder wants to be certain to affidability of the partner or collaborator. 

It’s therefore necessary take informations on people that the founder divides its company to avoid fraud or doubts on lawfulness of fusion. 

In the attempt to amply a company can happen it’s necessary of loyal collaborators and the OSINT can find anomalies in the Curriculum Vitae or carriers of people that they introduce them in a perfect way for the work place but really they haven’t the right experience for the work place. 

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