The brand and marketing communication cannot be sometimes as simply as we think. What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services. From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work. It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand. The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”. In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market. In the evolution for writing I have preferred the contracted ...
The linear city is a city that in the time it’s grown along a terrestrial communication artery for commercial and trasportation motivation. It has a lengthened and narrow form and it proceeds along a central axes that it’s an infrastructure of trasportation. It’s born and was developed across a river or a maritime artery or across an infrastructural artery as railways or roads. Its main characteristic is the linearity or rather growing in linear way and being lengthened and narrow. Soria y Mata , a spanish architect of nineteenth century, theorized this city with linear topology. He proposed the “ Ciudad Lineal ”, an settlement of definite width with a central axes of indefinite length. In reality there are many historical cities so, that they proceed along a road or a river or a maritime artery, but in the time the urbanization has caused the lost of the distinguishing feature of linearity. To can conserve this characteristic the cities have ...