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Brand and marketing: what do you communicate?

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...
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Organic marketing: how you found me?

 


 If we have to speach about organic marketing eluded outspokenly the words: viral and not-conventional! 

In the information technology only malware propagation exists as viral and only spam exists as not-conventional! 

For these motivations if you want to speach seriously of marketing you ask to your clients and your readers from where they are arrived to you and because they are arrived to you. 

The best of questions is always how you found me on the web or in the commercial market, or rather what words you searched or what keywords led to me or what word of mouth you used to arrive to me. 

The digital technologies offer a vastness of informations.

This technological progress obviously takes also a surplus of informations and as many other things it has its obscure side. 

In this surplus of informations we have to find the way to arrive to our right interlocutor so to attract its attention without to get through a fast and absent-minded reading or worse through texts and images of no interest. 

We cannot think to obtain consents filling them with unnecessary news and images and not even suggesting the usual arguments. 

It’s so that I have choosen the marketing that we call ORGANIC so to arrive to your possible reader or your possible client in fluid mode trough a simply sharing of own posts from own space. 

In these cases it’s used the flow of the HASHTAG or the SEARCH ENGINE, the TAKE TO ACTION will continue the reader on the complete lecture of the post or the client on the purchase of the product in a store and the word of mouth will be the spread flow. 

In these cases we raise the question about find the right words that they intercept the right tastes and the right people searching effectively what you offer. 

An hashtag or a keyword in the search engine can be the difference in a flow where milion of words arrive together with milion of people with posts. If you search something trough a keyword in the net you want to find soon that you like without to do fruitless search which have the only scope to waste your time. 

The packed flow of useless words makes you suspicious especially if some posts or some products are not lined up with the keywords. 

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