THE THINKING BEHIND DESIGN

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...

In a previously post I have talked about persona branding, the brand borns and grows up with the person.  Among the things planned for artistic pseudonym there was a provision, if necessary, for a possible change of plans for others necessities of trade type. It's happened that in consequence of my entry just in the trade sector and marketing I have opted for a change of plan on brand name.  It’s born so SPAZIOFORMADSGN , a new visual identity that it has the scope to lead the artistic experimentation into trade level with graphic patterns for design.  It’s related to the official pseudonym from the root and features a contracted alteration on the last word related to the usability with technologies and platforms of marketing for which the official pseudonym as visual artist was too lenght.  The words that compose it are always the same “ SPAZIO ” “ FORMA ” “ DESIGN ” but the last word is in a contracted form “ DSGN ”.  In the evolution from architecture and art...

    Where do you start when you finish a course of study or you decide to show your own competences on a curriculum vitae for search a work?  Obviously from the name that you will present, but the creators (architects, designers and artists) would say you also from a portofolio online which you present your own works and an identity that it may not be your real first and last name.  As previously I said, the own first and last name aren't always the best choise to present you in the professional and/or commercial online world or in the reality.  It's necessary to think also the possibility to create a pseudonym and in these cases the creation of a pseudonym will follow us all the life as an identity also it supports the own real first and last name.  It's an important choise that sometimes it can predict a change of plans and therefore the artistic pseudonym can be in fact a commercial trademark.  Then in these cases we can do a question: what our pseu...

  " Even if done well, a copy is always a copy, the original is always original "   Art isn't only talent and/or study but it's also and especially experimentation and process of creation.  You can draw very fine, you can know all artistic techniques, you can have the best tools possible and imaginable, you can have a good sense for aesthetics and colors, but if you don't experiment and create your process of creation you are only a good professional man of art but you don't have personality.  The personality consents to distinguish you from others in the daily life and in any profession but it's fundamental in the art: it consents you to give a form to imagination, it consent you to imagine and give a form to the thinking through a mental process that it's a distinguishing sign of the artist.  That distinctive sign can be imitated but it will not be never like the original, you can copy an image and repeat the technique but never the process of creati...

  One of the more important things in the start up of a company it’s the choise of name for brand together with the market analysis of the production sector.  Before the arrival in the market it’s necessary to make an evaluation not only on the name of brand but also on the productive sector where we intend to operate or invest. It’s an operation necessary not only to understand if the market is safe and reliable but also if there could be operations of unfair competition.  It can happen that a similar brand is already used in a different sector where we can intend to invest or a brand already exists in the market sector where we can operate so it’s necessary change the name, how it can happen that a similar brand isn’t the best competitor in the market.  In the many pivot operations it’s necessary the registration of the web  domain as main action for defence of company assets.  If the web domain is sold and it’s late to change the name, it could be useful...