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Design: the production that doesn’t forget the consumer

  I have learnt from creativity and design that the market often doesn’t pursue that someone claims to know.  A clear example is in the case of economic recession when the persons tend not to spend money for superfluous expenses but reduce their purchase to essential. Not even the infamous free obtains in certain event the forecast consent as often the sector tempts exorbitant advertising, pyramidal schemes and other illegal things.  It’s happen to discover in market and marketing analysis for the pre-supply  of an artwork or design project that sometimes that you think cannot like obtains more consent rather than that you think can like.   The company that produces common objects it knows rightly the market study continues also after production and marketability of products.  The study extends what the consumer likes, the level of satisfaction of purchase and if the use of product is the same which is created and produced.  The designers sometimes lik...
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Persona branding: where do you start and how do you build an identity?

 

 

Where do you start when you finish a course of study or you decide to show your own competences on a curriculum vitae for search a work? 

Obviously from the name that you will present, but the creators (architects, designers and artists) would say you also from a portofolio online which you present your own works and an identity that it may not be your real first and last name. 

As previously I said, the own first and last name aren't always the best choise to present you in the professional and/or commercial online world or in the reality. 

It's necessary to think also the possibility to create a pseudonym and in these cases the creation of a pseudonym will follow us all the life as an identity also it supports the own real first and last name. 

It's an important choise that sometimes it can predict a change of plans and therefore the artistic pseudonym can be in fact a commercial trademark. 

Then in these cases we can do a question: what our pseunodym represents? 

It represents securely us but also our background or that we want to show to our professional or commercial interlocutor. 

In my case the choise of pseudonym as visual artist was SPAZIOFORMADESIGN. 

The pseudonym is born from three word that they represents the sectors as visual artist I'm going to study in the artistic experimentation and in the graphic style. 

The phrase, which follow my presentation, collects them in a unique place "A visual artist who likes to explore the connections between computing and art, architecture and design". 

Each word of the three represents one of the sector quoted in the phrase that follow my presentation and at the same time my background and the sectors that I'm interested. 

The word SPAZIO represents the architectural space and it refers to my past study in architecture and building engineering in addition to some contests in the architectural sector. 

The word FORMA represents the form that the art takes with all things of stylish and color. 

The word DESIGN represents the planning at the basis of industrial design which I dealt with as competitor in the contests but also the planning in the graphics. 

The computing is in all the three sectors with softwares used to draw: CAD, 3D rendering and generally graphic representation. 

The choise of pseudonym isn't random but precise and is linked to the work as visual artist and to the past study in the architectural and engineering sector. 

Even the choise of the length of pseudonym isn't random but is linked to my own first and last name, equal length. 

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