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Design: the production that doesn’t forget the consumer

  I have learnt from creativity and design that the market often doesn’t pursue that someone claims to know.  A clear example is in the case of economic recession when the persons tend not to spend money for superfluous expenses but reduce their purchase to essential. Not even the infamous free obtains in certain event the forecast consent as often the sector tempts exorbitant advertising, pyramidal schemes and other illegal things.  It’s happen to discover in market and marketing analysis for the pre-supply  of an artwork or design project that sometimes that you think cannot like obtains more consent rather than that you think can like.   The company that produces common objects it knows rightly the market study continues also after production and marketability of products.  The study extends what the consumer likes, the level of satisfaction of purchase and if the use of product is the same which is created and produced.  The designers sometimes lik...
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Commercial brand: where do you come from and what do you represent?


In a previously post I have talked about persona branding, the brand borns and grows up with the person. 

Among the things planned for artistic pseudonym there was a provision, if necessary, for a possible change of plans for others necessities of trade type. It's happened that in consequence of my entry just in the trade sector and marketing I have opted for a change of plan on brand name. 

It’s born so SPAZIOFORMADSGN, a new visual identity that it has the scope to lead the artistic experimentation into trade level with graphic patterns for design. 

It’s related to the official pseudonym from the root and features a contracted alteration on the last word related to the usability with technologies and platforms of marketing for which the official pseudonym as visual artist was too lenght. 

The words that compose it are always the same “SPAZIO” “FORMA” “DESIGN” but the last word is in a contracted form “DSGN”. 

In the evolution from architecture and art to design I have preferred the contracted form because it’s corresponded better to technical characteristics and marketing needs also to release completely the commercial area from the visual artist that it interested in artistic experimentation. 

I would say there and back from design considering already as contestant in the competition I was interested in industrial design. 

How would be a brand that it have to keep a free market and have to be visionable and indentifiable soon in the commercial sector? 

I would say related to the person that it starts the activity but not necessary to its name and surname because also in the businesses some pseudonyms goes right in comparison with the real name. 

We must remember  always that we can speach of trade we can meet the taste and the necessities of consumers and the sperimental art cannot be always the right pattern for design. 

A design have to be not only attractive but also reproducible from technical point of view and the brand have to represent the thinking line of the founder but not necessary it have to tie to its personality. 

In the case of an artist the pseudonym represents the thinking line of the visual-artistic experimentation but in the design some sperimentations are not possible. 

The commercial brand keep something from that thinking line but being trade obviously take a look to another point of view: the merchandising and the consumers which the product is addressed. 


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