Skip to main content

Brand and marketing: what do you communicate?

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...
Post a Comment

Abstract W | Cube City Nr 2: the background…

 


 
 The Cube City Nr 2 represents morphologically a radial or centric city or rather a reticulated with roads tracing that it drives to a central node where can present a square with important building of the city as a town hall, a cult place, another cultural building, a museum ora a theatre, we can say a centre from which roads tracing circulates in radial way. 

The study is begun always from history and development in the centuries of this type of city in the urban planning. 

The ideal city of Sforzinda hypothesized from Filarete represents one of the fortified radiocentric city most know, it is hypothesized in the stellar form and enclosed from city walls. 

To be radiocentric couldn’t say there weren’t one or two main axis in the reticulated of the roads, or rather it’s enough common to have walls of fence on the external part to protect during war from raids of enemies. 

Many of historical urban centers keep still the centric plant in some portion of them although the modern urban planning has distorted the urban tissue in the complex. 

Cities instead that they have maintained intact almost entirely this type of reticulated are Palmanova with stellar plant, Grammichele with exagonal plant and Plaza del Ejecutivo in Mexico City with octagonal plant. 




We have also some examples of cities more recent that they have a radiocentric plant: Rotonda in Florida and Al Falah Housing Project in the United Arab Emirates. In the centre these present parks. 

 



Another interesting modern example is  Brondby Haveby in Denmark: it is based on a plant with many radial urban blocks. 



In this type of city is more evident as elsewhere that I define “structura” and “unicuum”. The radial structure (“structura”) incorporate a central point that it’s a “unicum”. 

More than the urban planning I’m inspired also from information system. In information technology there is a parallelism with stellar net, the structure or the topology are alike a radial city. 

 

Labels:

Comments

Post a Comment

Popular posts from this blog

Creative and security information specialist: the indipendence is a imperfect world of freedom

  I was hoping don’t write again a critical post on some arguments because this publication is born with a different purpose, but the persistence of events not related to my will oblige me to write again a critical post. The indipendence and the freedom of thinking taught me by my parents, in south of Italy they often clashed with events didn’t depend from my will but from the circumstances where the diversity and the creativity aren’t view as an added value that can innovate a process for the improvement of society.  Before me, many independent creatives and ethical hackers have talk about this subject, I could have to refrain to speak but I’m a creative coder and sometimes I don’t accept the interference of some people that aren’t in the sector of creativity and computing.  Many people define itself “creative”or “security information specialist”, also when it’s not so.  A client call a physician, a lawyer or an accountant because you need of that professional worke...
Post a Comment
Read more

From concept design to reality: from fractals to design

  The accomplishment of a concept goes across a long way of many phase until the arrive of the product design to market where a client can buy it and the company can verify if the product collects the consent and the expetation of clients.  If a design competition represents a way to see a great deal of possible concept or not, the accomplishment of a marketable concept is rather different. In architecture it's known before of a preliminary project there is an important step that it's to have a committment and a real demand of the architectural project respondent to the necessity of a service for city or people.  In the design it's seems similar but the planning of an object is tied to the possible industrial production and if there isn't the market or clients for that product it's useles to begin a path for the concept design to the realized product.  To plan, any object or in any scale, it's a complex operation. It supposes a synthesis of function, technique, ...
Post a Comment
Read more

Notes from creative journey: “The thinking behind design”

  I begin again to write after a long time of silence and after I have kept at a safe distance the world of writing. It’s not easy to return on one’s steps, especially if you are a visual creative who uses the writing for the necessary to explain the own projects.  It’s hard to explain to people who read you, the reasons which take you to open a publication on web, it’s hard to not think how you can make known the arguments each time you will discuss if you know these arguments are not common but there are few people interested them.  I think the first post must be a preface on what we would like write in the following posts. It must represent our imaginary line on which to pin down the topics we would like to talk about, a reference for all those times we lose sight the pourpose for which to write, a note to be read every time it’s missing the reasons to continue, an engagement to be revise to the need to reorganize own work in a new viewpoint and under new scenary....
Post a Comment
Read more