Among the many things as self-employed worker I have inserted for ATECO codes, the main activity interested me more at the level of analysis and professional development. It’s about organization and management not only for that I have built as visual artist, but also and expecially for the important step towards consultancy to third parts. Among the many analysis in these years of self-employed worker I retain of particularly importance the expenses of starting activity and the expenses of management of the activity. The expenses and the management aren’t indifferent and they are essential to understand the probabilities to hold not only the national market but also and expecially the global market. It’s a way to evaluate the possible earnings commensurate to the management in the time and to evaluate the feasibility of self-employed work. Either in the case of starting the activity or management, the main cost is the official headquarters either for studi...
In a previously post I have talked about persona branding, the brand borns and grows up with the person.
Among the things planned for artistic pseudonym there was a provision, if necessary, for a possible change of plans for others necessities of trade type. It's happened that in consequence of my entry just in the trade sector and marketing I have opted for a change of plan on brand name.
It’s born so SPAZIOFORMADSGN, a new visual identity that it has the scope to lead the artistic experimentation into trade level with graphic patterns for design.
It’s related to the official pseudonym from the root and features a contracted alteration on the last word related to the usability with technologies and platforms of marketing for which the official pseudonym as visual artist was too lenght.
The words that compose it are always the same “SPAZIO” “FORMA” “DESIGN” but the last word is in a contracted form “DSGN”.
In the evolution from architecture and art to design I have preferred the contracted form because it’s corresponded better to technical characteristics and marketing needs also to release completely the commercial area from the visual artist that it interested in artistic experimentation.
I would say there and back from design considering already as contestant in the competition I was interested in industrial design.
How would be a brand that it have to keep a free market and have to be visionable and indentifiable soon in the commercial sector?
I would say related to the person that it starts the activity but not necessary to its name and surname because also in the businesses some pseudonyms goes right in comparison with the real name.
We must remember always that we can speach of trade we can meet the taste and the necessities of consumers and the sperimental art cannot be always the right pattern for design.
A design have to be not only attractive but also reproducible from technical point of view and the brand have to represent the thinking line of the founder but not necessary it have to tie to its personality.
In the case of an artist the pseudonym represents the thinking line of the visual-artistic experimentation but in the design some sperimentations are not possible.
The commercial brand keep something from that thinking line but being trade obviously take a look to another point of view: the merchandising and the consumers which the product is addressed.
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