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Privacy by design: the design in favour of privacy

  The laws on privacy isn’t enough when we talk from a technical and design point of view of information applications because not all data and neither the cookies are essential.  As user and beta test in some online platforms I took care of this point particularly from the technic point of view.  Always placing the blame solely  on users the question it isn’t the right direction and neither to block the access to the service because we haven’t accept cookies for marketing pourpose it isn’t correct.  The aspect from technician, also in the beta, is more complex.  Particularly in some professional ambits almost we are daily immersed in the technologies and we cohabit, in many cases, also in the night.  The technology in many cases interact with the technologies nearby and it’s necessary of interoperability. This point doesn’t mean that it’s necessary to pass all but it’s enough the essential personal data and the permission of user in connection to the r...
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Commercial brand: where do you come from and what do you represent?


In a previously post I have talked about persona branding, the brand borns and grows up with the person. 

Among the things planned for artistic pseudonym there was a provision, if necessary, for a possible change of plans for others necessities of trade type. It's happened that in consequence of my entry just in the trade sector and marketing I have opted for a change of plan on brand name. 

It’s born so SPAZIOFORMADSGN, a new visual identity that it has the scope to lead the artistic experimentation into trade level with graphic patterns for design. 

It’s related to the official pseudonym from the root and features a contracted alteration on the last word related to the usability with technologies and platforms of marketing for which the official pseudonym as visual artist was too lenght. 

The words that compose it are always the same “SPAZIO” “FORMA” “DESIGN” but the last word is in a contracted form “DSGN”. 

In the evolution from architecture and art to design I have preferred the contracted form because it’s corresponded better to technical characteristics and marketing needs also to release completely the commercial area from the visual artist that it interested in artistic experimentation. 

I would say there and back from design considering already as contestant in the competition I was interested in industrial design. 

How would be a brand that it have to keep a free market and have to be visionable and indentifiable soon in the commercial sector? 

I would say related to the person that it starts the activity but not necessary to its name and surname because also in the businesses some pseudonyms goes right in comparison with the real name. 

We must remember  always that we can speach of trade we can meet the taste and the necessities of consumers and the sperimental art cannot be always the right pattern for design. 

A design have to be not only attractive but also reproducible from technical point of view and the brand have to represent the thinking line of the founder but not necessary it have to tie to its personality. 

In the case of an artist the pseudonym represents the thinking line of the visual-artistic experimentation but in the design some sperimentations are not possible. 

The commercial brand keep something from that thinking line but being trade obviously take a look to another point of view: the merchandising and the consumers which the product is addressed. 


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