THE THINKING BEHIND DESIGN

  The brand and marketing communication cannot be sometimes as simply as we think.   What does a brand represent is linked to the development line in the production or service sector, what does it communicate is linked to marketing strategy and to the satisfaction of consumers that buy its products and services.  From my commercial brand was born a fork that it’s a writing space where meet all the background of persona branding and commercial brand but also what the professional man behind both of them thinks or wants to show about its work.   It was born so SPACEFORMDSGN as an evolution of name branding of commercial brand.  The words that compose this name branding are an english variation: “ SPACE ” “ FORM ” “ DSGN ”.    In this case I have preferred to preserve the contracted part and use the words of root in english to extend the marketing of brand to the global market.  In the evolution for writing I have preferred the contracted ...

In a previously post I have talked about persona branding, the brand borns and grows up with the person.  Among the things planned for artistic pseudonym there was a provision, if necessary, for a possible change of plans for others necessities of trade type. It's happened that in consequence of my entry just in the trade sector and marketing I have opted for a change of plan on brand name.  It’s born so SPAZIOFORMADSGN , a new visual identity that it has the scope to lead the artistic experimentation into trade level with graphic patterns for design.  It’s related to the official pseudonym from the root and features a contracted alteration on the last word related to the usability with technologies and platforms of marketing for which the official pseudonym as visual artist was too lenght.  The words that compose it are always the same “ SPAZIO ” “ FORMA ” “ DESIGN ” but the last word is in a contracted form “ DSGN ”.  In the evolution from architecture and art...

    Where do you start when you finish a course of study or you decide to show your own competences on a curriculum vitae for search a work?  Obviously from the name that you will present, but the creators (architects, designers and artists) would say you also from a portofolio online which you present your own works and an identity that it may not be your real first and last name.  As previously I said, the own first and last name aren't always the best choise to present you in the professional and/or commercial online world or in the reality.  It's necessary to think also the possibility to create a pseudonym and in these cases the creation of a pseudonym will follow us all the life as an identity also it supports the own real first and last name.  It's an important choise that sometimes it can predict a change of plans and therefore the artistic pseudonym can be in fact a commercial trademark.  Then in these cases we can do a question: what our pseu...

  " Even if done well, a copy is always a copy, the original is always original "   Art isn't only talent and/or study but it's also and especially experimentation and process of creation.  You can draw very fine, you can know all artistic techniques, you can have the best tools possible and imaginable, you can have a good sense for aesthetics and colors, but if you don't experiment and create your process of creation you are only a good professional man of art but you don't have personality.  The personality consents to distinguish you from others in the daily life and in any profession but it's fundamental in the art: it consents you to give a form to imagination, it consent you to imagine and give a form to the thinking through a mental process that it's a distinguishing sign of the artist.  That distinctive sign can be imitated but it will not be never like the original, you can copy an image and repeat the technique but never the process of creati...

  One of the more important things in the start up of a company it’s the choise of name for brand together with the market analysis of the production sector.  Before the arrival in the market it’s necessary to make an evaluation not only on the name of brand but also on the productive sector where we intend to operate or invest. It’s an operation necessary not only to understand if the market is safe and reliable but also if there could be operations of unfair competition.  It can happen that a similar brand is already used in a different sector where we can intend to invest or a brand already exists in the market sector where we can operate so it’s necessary change the name, how it can happen that a similar brand isn’t the best competitor in the market.  In the many pivot operations it’s necessary the registration of the web  domain as main action for defence of company assets.  If the web domain is sold and it’s late to change the name, it could be useful...

  In the sector of cybersecurity it exists the OSINT “intelligence open source” ,  or technical analysis and data harvest from open source. It seems in opposition to the defence of business assets but really it’s a way to understand as in some sectors the closing of informations to the public cannot be the best choise.  The OSINT is a complex and large field linked mainly to intelligence operations on some security themes in the free market. It’s at disposal of defence of company asset and market analysis of unfair competition. In the OSINT operation there are the analyses on change of companies that they try to defraud or the analyses on companies that they operate in unfair competition.  An example of company which is target of OSINT is bankruptcy company that they try to wash their reputation to return in the market with another name and take away financial resources to whom is in order with italian and international laws.  The free market isn’t always libera...

 In the introduction to this pubblication I have pinned a series of arguments on which to write future posts. To all creatives the main request is to write about the background of own work because the author is always the better person who can explain his own work.  I begin with Abstract W | Cube City.  I have explained in a previous post that the project in the complex have to do a different thing, but as the creative coder know well with the codes not always the programming works so.  Where the cube city is born?  It’s born from the morphologic analysis and the trasformation of the cities in the time. The creative version is an artistic way to explain the techniques that in architecture and urban planning could be difficult.  The first city I have imagined is Abstract W | Cube City Nr 1, or the grid city that in urban planning is a reticulate of road layout that they intersect in a regular and ortogonal way.  I’m starting from the study of Ippodamus ...

    For many time I have spent awareness on cybersecurity and beta testing in opensource but also on proprietor operating system, softwares and applications.  Myself, as graphic programmer, have to meet programming errors bound to development tool so to have the doubt: is there a Zero day?  To correct an error doesn’t say there isn’t an hidden Zero day, or rather an exception in the development tool that requests a change of procedure to avoid the unknown obstacle in that moment.  Some errors emerge after many time and after the use of software or platform, they are bound wear of the application codes.  In a video “Code error - Code correction” I have introduced a tedious argument in the hacking.  From a creative point of view I said directly the error is more lovely than the correction.  From a security point of view it’s exactly the opposite, or rather an enormous damage for everyone that meets a Zero day that it wasn’t corrected.  The moti...

  I have learnt from creativity and design that the market often doesn’t pursue that someone claims to know.  A clear example is in the case of economic recession when the persons tend not to spend money for superfluous expenses but reduce their purchase to essential. Not even the infamous free obtains in certain event the forecast consent as often the sector tempts exorbitant advertising, pyramidal schemes and other illegal things.  It’s happen to discover in market and marketing analysis for the pre-supply  of an artwork or design project that sometimes that you think cannot like obtains more consent rather than that you think can like.   The company that produces common objects it knows rightly the market study continues also after production and marketability of products.  The study extends what the consumer likes, the level of satisfaction of purchase and if the use of product is the same which is created and produced.  The designers sometimes lik...

  I’m here to write again of cybersecurity in a different point of view from the vision of other people can imagine.  Many persons asked me to talk about cybersecurity in a special session but for me it’s impossible.  In my experience of design contests, also online, I have learnt that the consolidated procedures exist and they belong to security and legal section than creativity. An example are the contests for industrial design where is obligatory that the project:  doesn’t infringe the patents and copyright of others,  didn’t publish,  it remains unpublished until the exit of results and sometimes until the option of acquisition from the promoter of contest.  So happen either the contest platform or contest organization or candidates have to put in operation the procedures to prevent flight of news or other problems on projects before the exit of results. I can say that the iter doesn’t belong to creativity but meet the discourse of defence of compa...